eBooks and Guides

Your Complete Google for Jobs Checklist

Issue link: https://insights.snagajob.com/i/1052285

Contents of this Issue


Page 0 of 0

Must-haves for getting your jobs to show up in the Google job search tool • Create a unique job details webpage for each job opening at each location. • Remove firewalls and robots.txt files from job pages, so Googlebot can crawl them. • Ensure your website's host load settings allow for frequent crawls. • Use Google's Indexing API (recommended) or send frequent sitemap submissions • Use exact sitemap values to indicate when the page was added or changed • Remove search results pages, list pages and other dynamic pages from your sitemap • Remove job postings that are filled, expired or no longer available Create an individual, crawlable page for each job Google requires a unique job page URL for each job opening at each location, but most industry businesses don't have one since they're often hiring for the same position across multiple store locations. Keep Google informed Keeping your job openings accurate and up-to-date is crucial to keeping a strong site reputation. So, anytime you add, change or remove job postings, Google needs to know. REQUIRED FIELDS • Date posted—The original date the job was posted. • Job description—The full description of the job, including job responsibilities, qualifications, skills, etc. Should not be same as the job title. • Company name—The name of the company offering the job position, and not the specific location name. For example, "Starbucks, Inc." instead of "Starbucks on Main Street." • Job location—The street-level address for the location where the employee will primarily work, not your corporate location or where the job was posted. • Job title—The title of the job only. For example, "Cashier" instead of "CASHIER MAIN STREET HIRING NOW! ON A BUS ROUTE!" • Expiration date—The date when the job posting will expire/close. If a job posting never expires, don't include this property. RECOMMENDED FIELDS • Pay—The actual base pay or pay range for the job, not an estimate. You can also specify pay unit, like hourly or weekly. • Employment type —The position's employment type. For example, Full Time, Part Time, Temporary, etc. • Job ID—Your unique identifier for the job. Add structured data markup to each job posting Google uses structured data markup in your website's HTML to identify, classify and surface jobs and job info. Set each job page type to Job Posting and use the correct schema.org markup for the required fields below. Adding recommended fields can help boost rankings and applicant conversion. snag.co/employers @snag connect@snag.co Google's job search widget makes finding the right hourly position incredibly easy for your job seekers. Optimizing your job listings so they'll show up in it is not. Posting on select sites like Snag is the easiest way to ensure your jobs are optimized and reaching the most applicants. But if you're looking to hack it yourself, here's what you'll need in order to appear in the Google for Jobs search tool. By partnering with companies that offer pre-optimized job postings, like Snag, you can save time, money, and get your jobs in front of a wider audience of active job seekers. Snag brings every hourly job in our #1 marketplace directly into job seekers' Google search results, so they can find and apply to your jobs in fewer clicks. Start increasing your applicant reach right now—post your jobs on Snag now! Want an easier way to optimize your jobs for Google? STEP ONE GET STARTED STEP TWO STEP THREE Google for Jobs Checklist

Articles in this issue

Links on this page

view archives of eBooks and Guides - Your Complete Google for Jobs Checklist