Case Studies

Cracker Barrel Case Study_2019

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The Proof The Problem Cracker Barrel needed a more time-and cost- efficient strategy for store-level recruitment. Budget was spread evenly across all locations, leaving some struggling more than others. And manual processes ate up a lot of time for busy managers—and budget when ads stayed up too long. The Solution A performance-based model allowed corporate to centralize store-level ad spend and oversight. We focus advertising efforts on stores that need it most—based on projected hiring and 30-day turnover and app flow rates. Plus, ATS integration eliminated manual lift and boosted app-complete rates 44%. The Point Moving from evergreen to performance-based advertising on Snagajob—with fewer jobs and more frequent changes to their postings—had a tremendous impact on Cracker Barrel's total application volume and recruitment-spend ROI with Snagajob. A performance approach has been a real win for our stores. We're able to drive solid app flow, so managers can concentrate on hiring great candidates, not sourcing them. Director of Field HR & Talent Acquisition Optimize store-level app flow & efficiency Snagajob works for Cracker Barrel Old Country Store +3x 66 % click-to-interview conversion rate 1 in 3 percent of total hourly hires sourced via Snagajob increase in total app flow with Sponsored Postings Drop us a line at

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