Case Studies

bobEvans_CaseStudy_2019

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The Problem Bob Evans wasn't generating the app volume it had historically with evergreen postings on Snagajob. Corporate needed a more strategic approach that would drive applicants for high- priority stores, scale with seasonal needs and increase ROI from its recruiting spend. The Solution Snagajob moved Bob Evans to a performance model and focused spend on highest- priority locations, based on rolling turnover data. Each month, we identify restaurants in bottom 20%, and then target advertising dollars on these stores, with Sponsored Postings and email campaigns. Target spend on your high-priority locations Snagajob works for Bob Evans Restaurants Get started today The Point A more strategic, performance-based approach gave Bob Evans the levers to signiicantly increase applicant volume need stores—while actually decreasing the total number for its most diicult, high- of active jobs and locations they're advertising for on Snagajob. Moving to a performance model really optimized our recruitment ad spend. Now, instead of throwing equal dollars across the board to everybody, we're able to triage stores with the greatest applicant need and put more budget behind those. Shannon Locklear Director of HR & Talent Management 41% greater job reach/impressions 61% increase in total clicks 127% lift in completed applications The Proof

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