How to Win with Pay-for-Performance Recruiting

Performance recruiting, transactional sourcing, cost per click, pay per click…you’ve heard the buzzwords. But what exactly is a pay-for-performance recruitment strategy? And is it right for you?

Listen in on our live chat with Shannon Locklear of Bob Evans Restaurants and Brett Bunce of Cracker Barrel Old Country Store, as two iconic brands at the forefront of hourly recruitment reveal:

  • How they transitioned from traditional sourcing to a pay per click model
  • Best practices for implementing a successful PPC recruitment campaign
  • How they’re optimizing recruiting spend and cost per hire with PPC job postings
  • Answers to common pay per click recruiting questions in an open audience Q&A


Download Slides


Shannon L. Locklear - PHR, SHRM-CP
Director of Human Resources & Talent Management
Bob Evans Restaurants


Brett Bunce
Director of Field Human Resources & Talent Acquisition
Cracker Barrel Old Country Store



SHRM Credits: This webinar is valid for one PDC. Snag is recognized by SHRM to offer Professional Development Credits (PDCs) for the SHRM-CPSM or SHRM-SCPSM certifications. For more information, please visit

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